As an indispensable part of modern products, packaging cartons bear the important responsibility of packaging, protecting products and aesthetics. It is worthy of the attention of the merchants that the carton packaging design highlights the novelty and beauty of the product, which can also add points to the product in terms of marketing purpose and brand beauty. As the first direct visual impact to the customer, it can often attract people. Attention, and the meaning of the color box is also here.
The definition of a color box is generally used as a mid-range packaging method, between the inner package and the outer package. As the name implies, the color box is generally made up of a number of colors, giving a strong visual sense, allowing the purchaser and the user to have a little understanding of the overall appearance and color of the product. It is especially suitable for products that cannot be unpacked before purchase. Now it is widely used in electronics, food, beverage, alcohol, tea, cigarette, medicine and other industries and product packaging and other industries, is an indispensable industry.
Advantages of color box packaging:
1. The color box packaging is generally personalized, flexible and changeable, and the design is very close to the product requirements. At the same time, it can give people a strong visual sense, so that buyers and users can also The details of the overall appearance and color of the product have a certain understanding.
2, color box packaging is convenient for mechanized production and packing and sealing flow, greatly improving the packaging efficiency.
3, light weight and easy to carry, a wide range of raw materials, environmental protection, green pollution-free and high recycling rate.
4. In the same kind of products with the same packaging effect, the color box has the advantages of cheaper and cheaper than other packaging materials, and at the same time, because it is easy to fold and lay flat, the warehouse cost is greatly saved; the light weight is convenient for transportation and loading and unloading, and the saving is also greatly saved. Logistics transportation costs.
5, clean and firm, can be tightly sealed, the box can also choose different lining according to actual needs, has good dust and moisture resistance, can effectively protect the safety of goods.
As the "clothing" of the product, the color box packaging has the characteristics of light weight, portability, wide source of raw materials, etc., and can produce a visual impact effect on consumers, which is a marketing means. Product packaging should be combined with the current popular culture to convey the brand image in a way that is more acceptable to people. It not only reflects the concept of health and environmental protection, but also becomes an important sales highlight.