Steady growth in overall size
China's printing industry has a long history, and there are many internal sub-sectors, which can be divided into publishing, printing, packaging and other printing. Its products are used in all major areas of national economic life. Thanks to the rigid demand of the national economy and cultural market and the integration and development of global integration, China's printing industry has made great progress, the market scale has grown steadily, and a knowledge-based and information-based content has gradually formed. An industrial economic system that affects international competitiveness.
At present, the printing industry has become an important part of the national economy. The data shows that in 2011-2017, China's printing industry market grew rapidly, with a growth rate of more than 10% in many years. In 2017, the size of China's printing industry market was 78.51 billion yuan, a year-on-year increase of 2.82%.
Low market concentration
By the end of 2017, there were 5,491 enterprises in China's printing industry, an increase of 228 over the previous year, an increase of 4.33% over the same period of last year. The market competition is fierce, and there is a lack of large-scale leading enterprises. The revenue of listed companies is relatively large. The volume is still small.
Moreover, China's printing companies have their own characteristics in certain segments, such as newspaper printing, cigarette printing, label printing, bill printing, etc., and general commercial printing and packaging printing companies are also dotted, and there are a large number of small and medium-sized printing enterprises. Product homogeneity is higher, which intensifies market competition.
In the face of the low concentration, the State Administration of Press, Publication, Radio, Film and Television issued the "Developing Plan for the "Thirteenth Five-Year Plan Period" of the Printing Industry" clearly stated that during the "Thirteenth Five-Year Plan" period, the national printing demonstration enterprises and small and medium-sized printing enterprises will further develop their radiation-leading capabilities. Enhanced, industrial concentration continues to increase. By the end of the "Thirteenth Five-Year Plan" period, the output value of key printing enterprises above designated size accounted for more than 60% of the total printing output value, and cultivated a number of large-scale printing enterprise groups with international competitiveness.
Regional development is uneven
From the perspective of market layout, the printing industry enterprises have obvious regional characteristics. The Pearl River Delta with Guangdong as the center, the Yangtze River Delta with Shanghai and Jiangsu and Zhejiang as the center, and the three major regions of the Bohai Sea with Beijing and Tianjin as the center have formed three major regions. Industrial belt. The above three regions are also the regions with more vitality in China's economy. The industries of printing and publishing, food and beverage, and daily chemicals are relatively developed. In addition, as a gathering place for electronics and light industry, the areas of southern Anhui and Jiaodong Peninsula have also gathered more packaging and printing enterprises.
Judging from the distribution of the top 100 enterprises, the Pearl River Delta, the Yangtze River Delta and the Bohai Rim have gathered 70% of the enterprises. The main income of these enterprises is 80%, and the regional development is uneven.
In this regard, the "Plan" pointed out that during the "Thirteenth Five-Year Plan" period, the coordinated development of all regions was required, and the entire industry showed strong resilience. The industrial cluster effect in the Pearl River Delta region is more prominent. The comparative advantages of foreign high-end processing services in the Yangtze River Delta region are further enhanced. The coordinated development of the Beijing-Tianjin-Hebei region is accelerating, and the level of capacity gradient transfer in the central and western regions continues to increase.
Industry technology advances significantly
Achieving the initial transformation from a printing power to a printing power is one of the main goals of the 13th Five-Year Plan. It is imperative to accelerate the development of printing technology in the future. In fact, since 1998, the technical level of China's printing industry has been greatly improved, and the number of related patent applications has fluctuated, reaching a peak in 2017, reaching 12,417. Under the guidance of the above objectives, new patents will continue to emerge, and the number of applications is expected to reach a new high.
Packaging printing and green printing are developing rapidly
As the largest branch of the printing industry, packaging printing serves a wide range of industries in the national economy and residents' life, such as food and beverage, daily chemicals, electronic communications, tobacco, medicine, clothing, etc., with a wide range of services, its development and its downstream The development of the service sector is closely related. During the “Twelfth Five-Year Plan” period, with the rapid development of China's food industry, medicine, electronic information, e-commerce, logistics and other industries, China's packaging and printing industry has developed rapidly. In addition, due to the relatively small investment scale of the packaging and printing industry, the ability to absorb labor force is relatively high, and the damage to the environment is low, which is favored by many local governments. Policy concessions and support have promoted the rapid development of the industry.
In addition to the rapid development of packaging and printing, green printing has become one of the important themes of the industry. Policies and markets require printing technology to be more environmentally friendly. Packaging consumables are environmentally friendly and economical. After the printed materials are discarded, they are easy to recycle and reuse, and can be naturally degraded to achieve non-polluting and low-pollution packaging.
At present, green printing is still in its infancy, and there is huge room for future development. For example, digital printing is a relatively green way of printing, but as of now, the proportion of global digitalization has reached 30%, while in China, this figure is only 3%. And as the market demands for personalized and on-demand printing, digitalization will show explosive growth in the next 3-4 years.
The above data and analysis sources refer to the "2018-2023 China Printing Industry Market Preview and Investment Strategic Planning Analysis Report" issued by the Foresight Industry Research Institute.